Pitch Work
The idea is to connect the 100 years old legacy of the brand to the legacy of real India. The omnipresence of the products by Eveready makes the brand an integral part of every Indian's life. Eveready is deep in the hearts of Indians.
It's like:
Rag Rag Mein India
Rag Rag Mein Eveready
Rag Rag Mein Red
Rag Rag Mein Eveready
Rag Rag Mein Red
Creative Director - Indrayudh Mitra
Art Director - Manoj Chaki
